Proxies for SEO. Rankings from your customer's seat.
A search result is personalised to who and where you are, so the ranking you see from your desk is not the ranking a customer in your target city sees. Residential IPs let you check the real, localised result.
What fits
2 products fit, best first
Residential proxies
$0.44/GBThe tool for a clean, localised search: a real IP in the city or country you rank for, so the results reflect that location rather than your own history and network.
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Scraper API
$3.00/1kFor rank tracking at scale, the search-results endpoint returns structured positions without you fighting the consent walls and layout changes yourself.
Explore scraper api →
Search is localised, and location comes from the IP
Search engines tailor results to the searcher's location, and they read that location primarily from the IP address. A rank checked from your office reflects your office, not the market you are trying to rank in, which makes it the wrong number to report or optimise against.
Checking from a residential IP in the target location fixes the vantage point. The results come back the way they render for someone actually there, which is the only ranking that means anything for a local campaign.
Consistency matters more than volume
Rank tracking is a repeated, comparable measurement, so the priority is a stable, clean vantage point rather than raw throughput. A residential exit that reads as an ordinary local searcher gives results you can trust and compare week to week.
At scale, a scraper API built for search results absorbs the parts that break hand-rolled tracking, consent redirects, shifting layouts, the moving target of what one page of results even contains, so the positions you record stay consistent as the surface changes.
FAQ
SEO & rank tracking questions, answered
Why are my rankings different from what a customer sees?
Because search results are localised and personalised, largely off your IP address and history. From your own connection you see your results, not the market's. A residential IP in the target location shows the ranking a customer there actually gets.
Can I track rankings in another country?
Yes. Geo-target a residential proxy to that country or city and the search engine returns results as they render there. This is the only reliable way to monitor rankings in a market you are not physically in.
Should I use a proxy or a search API?
For a handful of terms, a residential proxy and your own checker is fine. For tracking many keywords across locations, a scraper API built for search results is steadier, because it handles the consent walls and layout churn that break hand-rolled tracking.
Related: Web scraping, Market research.