Glossary · Scraping & automation
Geo-targeting
Deliberately choosing a proxy in a specific country, region or city so your traffic originates exactly where you need it to.
Geo-targeting is geo-blocking turned to your advantage. Where a site keys its behaviour to location, you choose the location, picking an exit in the country, and sometimes the city, whose view of the site you want to see. It is how you verify that a local promotion actually shows, or gather data as a specific market experiences it.
The precision you need depends on the task. Most sites vary by country and nothing finer, so a country-level exit is the whole answer; a minority key on region or city, local search results, store availability, delivery estimates, and only those justify targeting a specific city.
Supply gets thinner as you go narrower. Country-level residential coverage is broad, city-level coverage is genuinely fluid, which is why honest city targeting comes with a fallback to the country exit rather than a promise about one place on one day.
Back to the full glossary.