hproxy_consent | Stores your cookie consent choice | 180 days | Essential | First-party |
__cf_bm | Cloudflare bot management and abuse protection | 30 minutes | Essential | Cloudflare |
next-auth.session-token | Keeps you signed in (authentication session) | 30 days | Essential | First-party |
hpx_device | Fraud prevention: recognizes this browser across sign-ins so multi-account abuse can be detected | 1 year | Essential | First-party |
hpx_anon | Remembers favorites you save before creating an account (set only when you first favorite something) | 1 year | Essential | First-party |
hpx_cid | Analytics (Google Analytics 4 via our own server): distinguishes returning visitors to measure how the site is used | 13 months | Analytics | First-party (data relayed server-side to Google Analytics, US) |
hpx_sess | Analytics (Google Analytics 4 via our own server): groups a visit's pages into one session (session rotates after 30 idle minutes) | up to 2 years | Analytics | First-party (data relayed server-side to Google Analytics, US) |
hpx_acq | Analytics: where the current visit came from (a search, a link, an ad), so a purchase in this visit can be attributed | up to 2 years | Analytics | First-party (data relayed server-side to Google Analytics, US) |
hpx_first | Analytics: the source and first page of your very first visit, read once when you create an account | 180 days | Analytics | First-party |
hpx_trail | Analytics, kept in your browser's local storage: the last 10 blog posts you opened, sent with a purchase so we can see which guides help | until you clear your browser's data | Analytics | First-party |
_ga, _ga_8N6NYDS859 | Google Analytics (Google's tag): distinguishes visitors and groups a visit's pages into sessions | up to 2 years | Analytics | Google (US) |
hpx_uid (session storage) | Analytics: links this tab's measurement to your account while you are signed in | until the tab closes | Analytics | First-party |
_clck, _clsk | Microsoft Clarity: aggregated session insights and heatmaps to spot UX issues (Microsoft may also set MUID / CLID) | 1 day to 1 year | Analytics | Microsoft Clarity (US) |
hpx_gcl | Advertising: the Google Ads click that brought you, so a purchase within 90 days can be reported to Google Ads | 90 days | Marketing | First-party (reported server-side to Google Ads, US) |