BuiltWith sells lists of websites, not requests or bandwidth. The Basic plan is $295 a month and covers exactly two technologies. A third one has no price of its own, so it costs $200 a month. The only way to reach it is the $495 plan. This page sets out every published limit and works out what each step really buys. All figures were read from their plans page on 9 September 2026.
We buy web data ourselves rather than sell it in this shape. Read this as a customer's reading rather than a rival's.
The short version
Basic is $295 a month for two technologies, two keywords and two retail reports. Pro at $495 makes all three unlimited, so the third technology effectively costs $200. Team at $995 lists the same unlimited allowances as Pro, and the only published difference is seats. Yearly billing is exactly ten times the monthly price on every plan, which is two months free.
What BuiltWith publishes
Three plans, read from the plans page on 9 September 2026. Both billing views are shown, because the allowances change between them.
BuiltWith plans, monthly and yearly
| Plan | Per month | Per year | Technologies, monthly | Technologies, yearly | Logins |
|---|---|---|---|---|---|
| Free | $0 | $0 | single site lookups | single site lookups | not stated |
| Basic | $295 | $2,950 | 2 | 24 | 1 system login |
| Pro | $495 | $4,950 | unlimited | unlimited | 1 system login |
| Team | $995 | $9,950 | unlimited | unlimited | unlimited pro logins |
| Team Ultra | not published | not published | not published | not published | not published |
builtwith.com plans page, read 9 September 2026
Keywords and retail reports follow the technology column exactly. Basic gives two of each monthly or twenty-four yearly, and both higher plans list all three as unlimited.
The yearly price is exactly ten times the monthly
Check each row and the same rule holds. Basic is $295 and $2,950, Pro is $495 and $4,950, Team is $995 and $9,950.
Twelve months therefore cost the same as ten, which is a saving of about 16.7 percent. That is a clean and honest structure, and it needs no calculator to verify.
The yearly view does something else that the page does not spell out. On Basic it grants twenty-four technologies for the year rather than two per month.
That is a real difference in flexibility rather than only a discount. A team wanting twenty reports in January can do that on a yearly plan. A monthly plan will not allow it.
The third technology costs $200
This is the sharpest step on the page. Basic covers two technologies and there is no way to buy a third on that plan.
What each technology costs, by plan
| How many you track | Cheapest plan that fits | Per month | Per technology |
|---|---|---|---|
| 1 | Basic | $295 | $295.00 |
| 2 | Basic | $295 | $147.50 |
| 3 | Pro | $495 | $165.00 |
| 4 | Pro | $495 | $123.75 |
| 10 | Pro | $495 | $49.50 |
| 50 | Pro | $495 | $9.90 |
our own arithmetic on advertised figures, 9 September 2026
Read the third row against the second. Adding one technology raises the bill by $200, a jump of 68 percent.
Read the fourth row and the picture flips. From four technologies onward, Pro costs less per technology than Basic ever did.
So Basic suits exactly one situation, which their own page names well. It says the plan suits fixed scope requirements, and that is precisely right.
Anyone whose scope might grow past two should price Pro from the start. The middle of this ladder punishes an accurate forecast far less than an optimistic one.
The $500 between Pro and Team buys seats
Set the two higher plans side by side and the published difference is narrow. Both list unlimited technologies, unlimited keywords and unlimited retail reports.
The comparison table names one difference. Pro includes one system login and Team includes unlimited pro logins.
So a second person using the account costs $500 a month, or $5,000 a year. That is the whole gap as published.
For a solo operator, Pro is the ceiling of what the data itself can give. For a team of five, the same data costs twice as much because five people need it.
The free version is the one most people use
Their plans page states that BuiltWith is free to use for individual site lookups forever. That is the tool most visitors arrive for, and it costs nothing.
What the paid plans add is the reverse lookup. Instead of asking what one site runs, you ask which sites run one thing, and export the answer.
That is a genuinely different job, and it is where the money sits. Anyone weighing a plan should be clear which of the two they actually need.
Why there is no cost per lead here
Every other teardown in this series converts a vendor to one comparable number. This page does not, and the reason is worth stating.
The unit sold is a report, and a report has no fixed size. A niche technology may return a handful of domains while a common one returns millions.
Both cost the same, because the plan prices access rather than volume. So a cost per lead exists only once you know which technology you are pulling.
The method is still simple. Divide the plan price by the technologies you will track. Then divide again by the domains each report returns for you.
That second number is the one nobody else can supply. It is also the one that decides whether $295 a month is cheap or expensive for your job.
The commitment and the cancellation
The published minimum is one month on monthly billing and one year on yearly billing. Anytime cancellation is offered on both.
One term is worth quoting because it is unusually clear. Their page states that a cancelled account stays active for the full term of access already paid for.
That removes a common annoyance, where cancelling ends access immediately and forfeits the remainder. Here the remainder is honoured.
The yearly commitment is still a year of money. On Basic that is $2,950 committed up front against $295 a month, so the discount and the lock arrive together.
Who this pricing suits
BuiltWith suits sales and research teams tracking a fixed, small set of technologies. Basic at two technologies is narrow, and it is priced for exactly that shape.
It suits anyone tracking more than three technologies better on Pro. The per-technology cost falls quickly once the cap is gone, reaching under $10 at fifty.
It suits single users far better than teams. The published difference between Pro and Team is seats, and one extra seat costs as much as Basic.
It suits anyone comparing on volume poorly, because volume is not what is sold. Every other vendor in this series prices requests or gigabytes, and this one prices access.
The Nimble teardown prices web data by the request. The DataForSEO teardown prices it per task instead.
What we could not verify
Team Ultra is named on the plans page with no price and no allowances attached. We recorded its existence and nothing more.
BuiltWith publishes a long list of APIs, including domain, lists, trends and keyword endpoints. We found no prices for any of them on the API index page we read.
No list sizes are published for any technology. Without them, no cost per domain or per lead can be derived from public figures.
The euro figures shown beside each dollar price are marked as approximate on the page. We report the dollar prices, which are the stated ones.
Prices move. Every figure here was read on 9 September 2026, so check the live page before committing.
Sources
- BuiltWith, plans page, monthly view, read 9 September 2026. Basic at $295, Pro at $495 and Team at $995, with their technology, keyword, retail report and login allowances.
- BuiltWith, plans page, yearly view, read 9 September 2026. Basic at $2,950, Pro at $4,950 and Team at $9,950, and the Basic allowance of twenty-four technologies, keywords and retail reports.
- BuiltWith, plans page, read 9 September 2026. The statement that BuiltWith is free to use for individual site lookups forever, and that all plans can be cancelled at any time.
- BuiltWith, plans page, read 9 September 2026. The anytime cancellation term stating that an account stays active for the full term of access.
- BuiltWith, plans page, read 9 September 2026. The reference to Team Ultra without an attached price.
- BuiltWith, API index, read 9 September 2026. The list of API products, none of which carried a published price.
- Our own arithmetic on those published figures, 9 September 2026, shown in every table above.